Bensons Trading – Australia’s Leading Wholesale Showbag & Toy Supplier

We Are Bensons Trading Company.

For over 75 years, Bensons Trading Company has been a trusted name in wholesale trading, delivering innovative, high-performing products to retailers across Australia and New Zealand. Family-owned and operated since 1950, we’ve built our reputation on strong partnerships, market insight and an ability to adapt as consumer trends evolve. We are best known as the market leader in showbags, while also specialising in novelty, plush and impulse product ranges designed to drive engagement and sell-through. From licensed favourites to exclusive on-trend development, our products pop at retail, specialty stores, attractions and events.

Backed by strong licensing partnerships, creative innovation and national distribution, we connect brands and trends with consumers through products that are fun, relevant and commercially proven.

We are a consumer products company with a simple mission… To make the world fun! Our award winning, family run business is proudly built with this ethos, and our products and brands can be found in family homes across Australia and in many cases, the world. (Yes! We are kind-of-a big deal).